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BrainStax and Datameesterschap join forces

AI and data foundation. Parallel, not sequential.
26 April 2026 by
BrainStax and Datameesterschap join forces
Anton de Nijs

Anton de Nijs (BrainStax) and Jeroen de Groot (Datameesterschap) sealing their partnership under the AI Mountain logo

More and more organizations are taking steps with AI. And every time, we see the same pattern.

Either isolated AI experiments emerge. Or organizations get stuck in plans and pilots, without anything truly landing, let alone scaling further.

While the foundation is often not yet in place:

  • Data is fragmented.
  • Ownership is missing.
  • People are often unconsciously incompetent.

And that is exactly where friction arises.

Two perspectives, the same question

Over the past period, we (Anton and Jeroen) have spoken about this often. We have known each other for a while, each with our own angle on the market.

Anton (BrainStax) focuses on developing and implementing concrete AI solutions. Jeroen de Groot, founder of Datameesterschap, helps organizations regain control through grip on people, data, and decision-making.

Two perspectives. The same question. And the same surprise:

Why do organizations keep choosing between:

  • either applying AI, but in a fragmented way;
  • or first "getting everything in order", with too little AI in action?

AI Mountain: parallel, not sequential

That is why we have decided to join forces. Within the AI Mountain approach (the joint route Datameesterschap and BrainStax take to bring organizations step by step to productive AI), this means:

Not the foundation first, and AI later. Nor AI first, and the foundation later.

But in parallel.

While we work on data mastery (structure, ownership, reliability of the BrainGrounds data foundation), we simultaneously deliver a concrete AI solution.

Not as an experiment. But as proof. That it works.

Jeroen de Groot (Datameesterschap)

"What I see in many organizations is that AI is introduced on a foundation that is not yet solid enough.

Or that small AI experiments are run that lead to 'AI hosanna', but with no further roll-out (because of a missing data foundation).

Through this partnership, we can do both at the same time. You build the foundation, and you immediately show what AI can mean."

Anton (BrainStax)

"We help organizations realize AI use-cases that add direct value.

But without proper data management, and without people who understand what they are doing, this is limited to partial success.

That is exactly why this partnership is so logical. We make sure that what we build truly lands and scales."

AI that works, and keeps working

With this partnership, we connect AI deployment and foundation. So AI doesn't just work, but keeps working. And can be rolled out more broadly.

Want to know which friction costs your organization the most, and which AI solution fits it directly? Book a 30-minute quickscan. Prefer to read first? Read the BrainStax paper.

BrainStax and Datameesterschap join forces
Anton de Nijs 26 April 2026
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