"We're waiting until the technology proves itself."
I hear it more and more in boardrooms. A dangerous thought.
Because here's the thing: AI doesn't develop neatly step by step. It moves exponentially. Like a snowball that keeps getting bigger.
Think of e-commerce in 2005. "People want to buy in real shops." Those 'real' shops? They're empty now.
The cost of waiting is higher than you think
Because while you wait, something important is happening. Your competitor is building a lead you won't be able to close.
They're collecting data. Refining their systems. Making their processes more efficient.
Every. Single. Day.
"But what if we make mistakes?"
News flash: you will anyway.
The difference? Now you make small mistakes you learn from. Later you make big mistakes that cost you everything.
The front-runners win everything
Look at the companies already working with AI:
- They learn from every mistake
- They attract the best talent
- They build knowledge that's priceless
- They create a lead that becomes insurmountable
There is no perfect moment
Waiting for the perfect moment? It's not coming.
It's like learning to swim. You can wait until you stop getting water in your mouth. Or you can just start.
Start small, but start now
Start with one project. Learn from it. Grow with it. Get better at it.
Because there's one thing worse than making mistakes with AI: Making no mistakes at all because you never started.
The choice is yours
You can wait until AI is 'proven'. Or you can secure the future of your company right now.
What will it be?
Want to know how other companies took their first AI steps? Get in touch. I'm happy to share their success stories.