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What can data and AI save your organization?

5 questions. 3 minutes. Direct your own number.

Step 1 of 3

Where does friction sit?

Recognize the situations. Pick what fits best.

Before you start: think of a concrete situation

Think of a moment from the past week where something didn't go as you wanted. A report that took too long. Information you couldn't find. A decision that was delayed. Keep that situation in mind while answering the questions.

1 How much time do employees spend per week searching for information that already exists somewhere in a system?
2 How often do processes stall because information, approval or a decision is delayed?
3 How often is data manually transferred between systems, for example via Excel, CSV or copy-paste?

Most directors recognize at least three of these five situations.

4 How much time does it take weekly to compile an operational planning or report?
5 How many different systems (ERP, CRM, Excel, email, etc.) do employees need to consult daily for their work?

Answer all 5 questions first.

Almost there. We need three numbers.

To calculate your personalized friction cost.

โ‚ฌ
Employer cost incl. social charges (+35%): approx. โ‚ฌ31/hour
Standard NL: ~1,760 hours (40h/week, 44 working weeks)

Friction score: 0/20 ยท ...

โ‚ฌ0

per year your organization can unlock when you redeploy the freed capacity to work that improves results

Friction currently costs you โ‚ฌ0 per year in lost time. You recover those costs. The rest comes from reinvesting those hours in higher-impact work.

Your answers determine friction hours per employee per week. We multiply by your number of employees, working weeks per year, and hourly employer cost (salary + 35% social charges).

This is a conservative estimate, not a best-case scenario. Goal: conversation starter, not accountant's report.

From a number to a sprint that delivers it.

In 30 minutes Pieter shows what the first sprint looks like that brings this number into your organization. Fixed price, live in production. No pitch.

Schedule 30 min with Pieter โ†’

Online videocall. Direct in his calendar.

Friction analysis within 24 hours.

Pieter Verhoeven

Pieter reviews your results personally and sends a friction report within 24 hours.

No spam. Your data will not be shared.

What friction costs. What elimination yields.

What friction costs

โ‚ฌ0

estimated annual friction costs

    Every year you wait, you pay this again.

    What elimination yields

    โ‚ฌ0

    estimated annual benefit

      Hours that return for work that truly creates value.

      Cost calculation based on your inputs. Productivity gain: 70% of freed hours redirected to value-adding work at 1.3x hourly value. Recruitment savings: conservative estimate based on industry averages.

      Your friction in perspective

      What happens with the freed hours?

      A planner who no longer spends three hours a day collecting data can actually plan. A buyer who no longer copies files manually can evaluate suppliers. An operator who no longer waits, produces.

      Let computers do what they're better at: collecting, combining, presenting data. And let people do what they're better at: judging, deciding, improving.

      People. Data. Technology.

      0/8

      People

      Search time and wait times

      0/8

      Data

      Manual transfers and reporting

      0/4

      Technology

      System fragmentation

      This is just the tip of the iceberg

      This scan measures five common frictions. In practice, most organizations have many more: quotes that take too long, quality problems that are only visible after the fact, invoices that don't match. Each friction costs time and money every day.

      The good news: every friction you eliminate frees up capacity for the next. Each step funds the following.

      What does your number mean?

      In a 30-minute conversation we determine which friction costs you the most and which solution fits. No pitch. No demo. An honest conversation about where it hurts and what it costs.

      Pieter Verhoeven - BrainStax

      Talk to Pieter

      Discuss your results, determine which friction costs you the most, and hear what the first step looks like. 30 minutes. No pitch.

      Schedule a conversation โ†’

      Want to know where your frictions sit?

      This scan calculates what your frictions cost. The AI Readiness Scan shows where they sit: People, Data or Technology. 12 questions. 5 minutes.

      Take the AI Readiness Scan โ†’

      What does the score mean?

      5โ€“8
      Limited friction

      Foundation in order, improvement opportunities present

      9โ€“12
      Visible friction

      Structural value leakage

      13โ€“16
      Structural friction

      Demonstrable costs, every week

      17โ€“20
      Acute friction

      Workarounds as a business model